Alright, so I got curious about the Kawasaki Ninja 400 the other day. Specifically, I wanted to know the actual starting price, the MSRP, you know? Not what dealers end up charging after all the extras, but the base number from Kawasaki itself.

My Process for Finding the Price
First thing I did was just hop online. Seemed the easiest way to get the official word. I figured the best place to start would be Kawasaki’s own website. They gotta list their own prices, right?
So, I pulled up their main site. Took a little clicking around, you know how these sites can be. Found the motorcycle section, then looked for the ‘Sport’ category. The Ninja 400 was right there, pretty prominent usually.
Once I landed on the Ninja 400 page, I started looking for the price details. They often list a few versions, like one with ABS brakes and one without. Saw those listed separately.
- Checked the non-ABS version first.
- Then checked the ABS version.
Right there on the model page, usually near the top or in a ‘Specifications’ kind of area, I found it clearly labelled: Manufacturer’s Suggested Retail Price. They had the price listed for the base model without ABS, and then a slightly higher price for the model equipped with ABS.
I made a mental note of those two numbers. It was pretty straightforward. The non-ABS was obviously a bit cheaper than the ABS model, which makes sense.

I also noticed they sometimes show different prices depending on the color scheme, but often the base MSRP applies to the standard colors. Special editions, if any exist, usually cost more, but I was just after the standard MSRP.
Important Thing I Kept in Mind
Now, finding that MSRP was step one. I always remember this number is just the starting point. It doesn’t include destination charges, freight, dealer setup fees, taxes, or any of that extra stuff. The price you actually pay to ride it off the lot will definitely be higher. But knowing the MSRP gives you a solid baseline to start from when you’re thinking about buying or comparing bikes.
So yeah, that was my little mission. Went to the source, found the bike, located the specific models (ABS/non-ABS), and noted down the official MSRP listed right there on Kawasaki’s website. Gave me the info I needed.