So, I was tinkering around with some old presentation slides the other day. You know how it is, sometimes you gotta dust off the old stuff for a new purpose. This one had a section mentioning Duke, and I figured, better check if their branding is still the same. Can’t be using outdated stuff, right?
And that’s when I stumbled upon it. A new logo for Duke. Or at least, new to me. My first thought was, “Huh, okay, when did this happen?” I don’t exactly follow university branding changes like it’s the stock market, but it caught my eye.
My process was pretty straightforward, nothing fancy:
- First, I just stared at it for a bit on their main page. Tried to get a feel for it.
- Then, I clicked around a few different departments, just to see if it was rolled out everywhere. Seemed like it was.
- I remember thinking about the old one – the classic, very traditional look. This new one felt… different.
My Take on the Whole Thing
Honestly, my first reaction was a bit of a surprise. You get used to seeing something one way for so long, and then it changes. It’s not like it was a bad change, just a change. I found myself comparing it to the old one in my head. Was this simpler? More modern? What were they going for?
I didn’t dig into any official announcements or anything. That’s not really my style. I prefer to just see how things look and feel in practice. The practical side of things, you know? Does it work on the website? Is it clear? Stuff like that.
I spent a little while just looking at how they were using it. On different backgrounds, in different sizes. It seemed fine, legible enough. But it’s always interesting, these visual shifts. Makes you wonder about all the meetings and decisions that go into something that seems so simple on the surface.
For me, the main thing was just noting the change. I grabbed the new version, updated my slide, and moved on. But it did make me think for a minute. These institutions, they evolve, and sometimes their look evolves with them. Sometimes it works, sometimes it’s a bit of a head-scratcher. This one? Well, it’s certainly a logo. It’s Duke’s new face to the world, I guess. I’m sure people will have their opinions, but for my little task, it was just another update to make.
It’s funny, the things you notice when you’re not even looking for them. Just part of the day, I suppose.
